Big Data For Small Businesses
Durham Data turns your tech stack data into actionable insights.
What We Solve
Lack of Data Insights
48% of decisions are made based on intuition instead of data. Revenue teams struggle to bring data to the table when making decisions around where to spend marketing dollars
Wasted time
The average marketer spends 6 hours a day on manual data tasks. Revenue tams lose hours a week rebuilding the same reports and manually exporting data into excel.
Unusable Data
Companies run on just 20% of their data while the other 80%: emails, calls, transcripts, tickets go untapped. Valuable data exists across tech stacks but is inaccessible or too difficult to format.
Outcomes
Trusted by revenue leaders
"Lead tracking and pipeline analysis were manual and time consuming with incomplete insights. Now we have a unified view of our revenue KPIs and pipeline giving us meaningful insights into our business and supporting better decision-making. The automation gave us back hours a day that we can now use on growing revenue instead of manual data tasks. Corey is easy to work with, communicates clearly, and brings creativity to his solutions while taking the time to truly understand our business and deliver the right outcomes." Jeremy, Astoria Lighting CO - CEO
“Getting a complete view of our funnel was time‑consuming and manual. Our data was scattered across multiple sales and marketing tools, which meant manually tracking leads and reporting everything in Excel. Centralizing our data into self‑service dashboards finally gave us a unified view of our pipeline—without the reporting headaches. We can clearly see what’s impacting our funnel and pivot our sales and marketing efforts much faster based on real data.” Ashlee, Assembly Software - Director of Marketing
“We had outgrown manually tracking leads and needed help translating our processes into automated systems. The automations Durham Data built have saved us hours every week—time we can now reinvest directly into revenue‑generating activities.” Sheba, Aplus - CEO
“Centralizing all our data into a single location has been a huge boost for our revenue operations. We finally have a unified view of our funnel and a clearer understanding of the levers we can pull to increase revenue. Not spending my evenings on manual lead tracking doesn’t hurt either.” Vincent, Aplus - CFO
Services
Data Strategy
Powerful promotion via targeted email campaigns.
Business Intelligence
Optimizing steps for an effective conversion funnel.
Managed Analytics
Tactical creation, promotion, and distribution of content.
Data Engineering
Move data out of applications into a centralized location like a warehouse to enable full funnel data visualization
CRMs / MAPs
Most CRM problems come from poor alignment with business processes. We configure the top CRMs like Salesforce, HubSpot and Marketo to help you get more out of your tools.
Automation
Automate manual excel based reporting with automations to move and visualize data
Outcomes
Our agency collaborates closely with you, ensuring a deep understanding of your business.
Conversion Rates
Increased Conversion Rates: Companies that use data-driven marketing are able to increase their conversion rates by over 60%.
Cost Reduction
Optimized Marketing Strategies: Marketing teams that utilize analytics are able to reduce customer acquisition costs by 50% and increase customer lifetime value by 34%.
Attribution
Data driven organizations increase attribution accuracy of marketing efforts from 32% to 77%
Ready to get started?
We always start with an informal chat. In a quick 30-minute conversation, we’ll get to know your business, goals and challenges and be honest about whether we’re the right fit. Our promise: you’ll leave with a clear next step (even if it's not with us) and a fresh perspective — no strings attached.
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